Lekker Bezig, which means “Good Work”, is a campaign to encourage people to be more active. 

Stay Active

The idea was to guide people to do little exercises every day, like moving the head from left to right, sitting and standing up, and choosing stairs instead of lifts. The exercises were represented by transforming the words and using primary colors in posters, social media, and the website.

Project Credits
Friends For Brands
Susanne Volder
Ward Nicolaas
Anouk Smith
Ana Abreu

Date
2018

Client
Government of Schiedam

Format
Campaign
Branding
Posters
Website
Social Media