The word Studere was introduced by the Romans, and it means disciples. But they go further and deeper in its meaning, for them, it means that the disciple strives and puts all its efforts to achieve a goal.
The corporate identity was focused on a simple dot. Like a full stop means the end of a sentence, here it represents the achievement of the disciple to its goal. It also represents the beginning of new paths and goals.
The colors, black and white, represent the opposites, the end, and the beginning. The launching campaign was designed under the same concept, by using opposite words, like hate and love, we created awareness to their concept.