LIGHTHOUSE, PLEASE GIVE ME GOOD SCORE!
A new concept in the entertainment industryImage

A new concept in the entertainment industry

A youthful vision aiming to challenge the conventional entertainment industry.

Client

The 92 Group

Industry

Arts & Culture

Area of Work

Brand Identity

Brand Communication

Project Team

Ana Abreu

Tiago Narciso

The 92 Group is a design studio that uses visual media to challenge formulaic traditions in media and entertainment. Humana partnered with them to develop a visual system that reflects and drives their brand.

Through a process of immersion in the brand's culture and qualitative research with their design objective, we identified exactly how The 92 Group could engage their audience. This led us to develop a unique design strategy that helped the company to grow. We decided to use visual elements to become a memorable brand. The unusual layouts in the logo variations are meant to be provocative and give a youthful and new feel that tries to break the traditional approach.

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Pushing the boundaries of what's possible.

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For The 92 Group's identity, we were able to reflect the brand's unique, irreverent and youthful qualities. The result was a visual identity that signals the brand's values and mission to continue its growth.