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Joren Ottens ( archive )

Anything can be built from LEGO Technic.

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( client )

Joren Ottens

( industry )

Culture & Music

( scope )

Visual identity

Print design

Website design

( team)

Ana Abreu

Tiago Narciso

For the past 40 years, Lego Technic has been challenging Lego Builders, and for Jeroen Ottens, it was time to create its brand. Working closely with the founder - a former LEGO Technic senior designer at LEGO Company - we clarified the brand’s future and path into it by developing the brand identity and online shop.

Concept Carrelage

Helping customers feel part of Geneva, satisfied and attended.

Jacket with white typo logo embroided