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( client )
Telma Gonçalves
( scope )
Visual identity
Print design
( team)
Ana Abreu
Tiago Narciso
Telma Gonçalves is an independent lawyer based in Évora, Portugal. The brand identity is based on a symbol: balance. Every element is in perfect balance by being horizontally aligned. This way, it represents justice and impartiality. The two horizontal lines form the symbol, a minimal reference to the balance itself.