Chi is a brand that offers a marketplace for home and lifestyle products to create a more inspiring and user-friendly shopping experience. In collaboration with Humana, the brand developed a strategy and website that embodies innovation, simplicity, and joy. The brand’s manifesto, “Creating Higher Inspirations,” reflects the idea that shopping is a personal expression of individuality. The logo emphasizes the brand’s three letters — CHI — paired with an apostrophe, symbolizing an increase in energy and purpose.